Osage Venture Partners is excited to announce our participation as the largest investor in a $9M funding round for Knit, led by Revolution’s Rise of the Rest fund with contributions from GFT Ventures, Visible Ventures, Massive Ventures, and other existing investors.
Knit is setting a new standard in the market research industry with its groundbreaking AI-powered software suite. By delivering faster, more accessible, and higher-quality consumer insights, Knit is empowering businesses to make smarter, more confident decisions. Co-founded by CEO Aneesh Dhawan and CTO Raahish Kalaria, Knit builds on their success with PurPics, a Gen Z intelligence platform. Recognizing the need for a modern approach to market research during the pandemic, the founders pivoted to create Knit, a platform designed to eliminate the inefficiencies of traditional research methods.
The global market research industry, valued at over $80 billion, has long been burdened by slow, costly, and cumbersome practices. Many companies either bypass research entirely or face lengthy timelines and high expenses. Additionally, data quality remains a persistent challenge, with professionals across the industry calling for automated solutions to deliver more reliable insights. Knit’s platform is poised to redefine the sector by democratizing access to high-quality consumer insights, which would allow the company to not only capture a meaningful share of the existing research spend but also expand the market to $100 billion or more.
Knit’s Researcher Driven AI platform transforms how research is conducted by automating the most time-intensive tasks, allowing research professionals to run agency-level qualitative and quantitative research at DIY costs and speed. Key features of the platform include:
This seamless, end-to-end approach allows Knit to deliver results in record time at equal or better quality to existing approaches. For example, JBL Speakers leveraged Knit’s platform to design, execute, and deliver a video content concept study in just four days. Similarly, NASCAR used Knit to optimize its in-season tournament launch strategy, completing a full research cycle in only five days. These successes highlight Knit’s ability to deliver exceptional value to its clients.
Knit has already earned the trust of industry-leading brands, including Amazon, Adobe, and LVMH. The platform’s unique combination of efficiency, customization, and transparency sets it apart from competitors, many of which have dominated the market for decades without evolving to meet modern needs. Knit’s proprietary AI technology positions it as a true disruptor, capable of redefining how businesses approach consumer insights.
Knit represents a bold new vision for the market research industry. With its visionary leadership, innovative technology, and growing market traction, the company is reshaping a legacy market and unlocking new opportunities for businesses of all sizes. We are thrilled to partner with the Knit team as they lead the charge in transforming the future of consumer insights.