Earnest Research Company, located in New York, NY, offers data solutions that provide insight into the consumer economy.  The company has access to anonymized credit card transaction data for millions of consumers, which it uses to forecast quarterly revenue results for over 100 publicly traded merchants.  Earnest also offers consumer behavioral insights, which help explain the drivers behind the revenue performance and enable customers to better predict longer term trends and performance.  Earnest is initially targeting public markets investors, where it drives significant value by helping investors make more profitable trades.  Over time, the company expects to expand its sales efforts to retailers, restaurants, private equity funds, and consulting firms.  To learn more about the company, visit www.earnest.com.