Quartile, the leading ad optimization platform for top e-commerce marketplace sellers, acquired Sidecar (2021), a performance marketing technology provider for e-commerce retailers and brands that completely automates the approach to product listing ads campaigns (PLAs) for Google, Microsoft Bing, Facebook, Instagram, Amazon, and other major advertising platforms. Sidecar predictively and programmatically organizes products into groups based on product attributes, performance characteristics, and a retailer’s specific campaign goals. Sidecar’s proprietary algorithm continuously evaluates data for statistically significant evidence that the campaign can be improved, assigning the right bid to the right product at the right time to maximize revenue and ROI in PLA channels.  Sidecar is headquartered in Philadelphia, PA with a secondary office in New York, N